Otakar Jiránek

Founder and director of Country Life company. He was a member of the first Czech certification commission for organic food, in 1991 he brought in the first organic products to the local market. Country Life currently focuses mainly on the distribution and sale of organic food and healthy nutrition. The wholesale distributes over 2000 food items, eco-friendly drugstore products and natural cosmetics to specialized stores across the country. Apart from this, the firm also runs seven shops and three restaurants itself. The activities of Country Life include the operation of an organic farm and making bakery products.